2024-04-30

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Crocs: the evolution of the brand and its cultural impact through collaborations

From disdain to trend, here's how Crocs won over Generation Z through successful collaborations

Amina Muaddi heels have revolutionized footwear fashion

Discover with us the particularity of Amina Muaddi's heels and be amazed by the "Pump" collection, loved by all women.

How to choose shoes for the pre-walker

From the innovative Nike Swoosh 1 to comfortable sock shoes: A guide to choosing the optimal shoes for children's first steps

AL. PI. SOLES: putting the sole first

The shoe is made up of many essential elements that, when combined, make up a product that can offer safety to the foot,...

etnies Skater Aurelien Giraud Triumphs at the 2024 SLS Paris in his new Signature Shoe, the Aurelian Michelin

French skateboarder Aurelien Giraud won the hearts of the Parisian crowd while wearing his innovative pro model skate shoe by etnies, combining style...

Veja leads the footwear industry towards a sustainable future

Innovative materials, reduced ecological footprint: discover Veja's initiatives for eco-friendly footwear

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Rugby & Guinness Six Nations: discovering this fascinating sport and one of the most prestigious tournaments

Find out everything about Rugby: from the origins to the rules and of course the most suitable footwear so as to be ready...

Conero GTX: AKU celebrates 30 years of the popular boot with a limited edition model (with three hidden meanings)

To mark the 30th anniversary of the successful Conero GTX boot, AKU has developed a celebratory model in three colour variants. Discover the...

Shoe Care: best tips for Daily Cleaning and Maintenance

Do you prefer a dress shoe or a casual shoe? No matter, we have advice for everyone!

The Benefits, Design and Success of Convertible High Heels

Discover the revolution in the world of footwear: High heels convertible into pumps

Our Interviews

La Tommy: The Swimrun Athlete Balancing Success, Career, and Social Commitment

An example of passion, resilience, and dedication in sports and social responsibility, she is Tommy.

PARLANTI: The Rome-Based Boot Shop That Rose to Equestrian Prominence in 1987

A history of passion, curiosity and constant listening to the market, how Parlanti has evolved

Enrica Merlo: A Volleyball Icon’s Journey of Dedication and Excellence

From a young enthusiast to international stardom: exploring the triumphs and insights of a sporting legend.

Xpd’s journey from Suzuka GP victory to cutting-edge footwear protection

Revolutionising motorbike safety: An exclusive interview with Nicola Dalla Grana, founder of Xpd, on safety, style and the legacy of 'Made in Italy'.

Vaneda: an encounter with nature should not be a luxury, the promise since 2004

Vaneda, the Turkish brand born for outdoor activities, and more.

The story of the OCR discipline through the eyes of champion Alessandro Coletta

Alessandro Coletta, Italian and European champion, tells us about the beauty of OCR (Obstacle Course Race) and the importance of the correct equipment...

Speedland: the Founders’ synergy transforming trail running footwear

When experience, innovation and style come together in one brand. The speedland story.

Dylan Murry: when racing is a matter of approach

Dylan Murry. The young american racing driver and his attention to detail in equipment selection

Story of Susanna Belli – Italian Spartan Race champion (female, 18-24)

The athlete who inspires with her passion, determination and winning mentality. The Italian Spartan race 18-24 champion.

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STEVE MADDEN: from the trunk of the car to success, an extraordinary story

Starting with a car, 500 pairs of shoes and only $1,100, Steve Madden has charted a successful path that has led him to...

Off-White: The Revolution from the Underground

Let's find out together the world of Off-White and who is behind the streetwear brand that has managed to get to the top...

La Sportiva: the brand that embraces the challenges of nature

To best challenge the obstacles in running in nature, you need ad hoc technical equipment... and that's where La Sportiva comes in.

Let’s take a look at the History of Shoes

From prehistory to the present day. Let's find out together when the first footwear was born and how it has evolved to the...

Fashionably flying in style: the transformation of flight attendant uniforms

From the civil rights struggle to high fashion brands: a journey through the evolution of flight attendant uniforms

The ballerina revolution: the Balenciaga Leopold

Do you think that ballet flats are only intended for women? Well, Demna Gvasalia challenges this conception, and Balenciaga introduces the Leopold, an...

Who is Amina Muaddi? Let’s discover together her iconic shoes

The universe of Amina Muaddi's footwear, from fairytale-designed shoes to the extraordinary collaboration with Rihanna. A journey through success and creativity.

U-Power: safety footwear in step with contemporary fashion

U-Power's incredible story in the context of the "workwear" trend: a limitless influence of style and materials in workwear